Semrush AI Toolkit pricing and review

Semrush AI Visibility, the product often called the Semrush AI Toolkit, costs $99 a month per domain and includes 25 tracked custom prompts with daily AI rankings across ChatGPT, Google AI, Gemini and Perplexity. It is a sensible purchase if you already live in Semrush. The per-domain structure is what makes it expensive for an agency, and 25 prompts is what makes it tight for a local business.

What the Semrush AI Toolkit is, and who it is genuinely good for

Semrush sells AI Visibility as a standalone subscription rather than a feature buried inside its main SEO plans, which is a clearer arrangement than most of its competitors manage. One subscription covers one domain for Brand Performance analysis and gives you the AI visibility reporting stack on top.

What is included on the Base plan, read off the pricing page:

• AI visibility reports for any domain, so you can research competitors as well as yourself.
• 25 tracked custom prompts with daily AI rankings.
• Mentions from ChatGPT, Google AI, Gemini and Perplexity.
• AI competitor analysis and prompt research, which is genuinely the strongest part. Semrush has more query data than any AI-native vendor in this category, and prompt research is where that advantage shows.
• A site audit for AI readiness.
• Daily, weekly and monthly data updates, with the detail table showing 300 reports a day.

It is genuinely good for:

• Existing Semrush customers. Your keyword research, competitor data and site audits already live here. Adding AI visibility keeps one login and one vocabulary.
• Anyone doing prompt research properly. Knowing which questions people actually ask is upstream of everything else, and Semrush is well placed to answer that.
• Teams that want research plus tracking. You can point AI visibility reports at any domain, not just your own, which is unusual.

Semrush also publishes a free AI Search Visibility Checker among its free tools, which is worth running before you spend anything.

What Semrush AI Visibility costs today

Read off semrush.com/pricing/ai on 21 September 2026:

The monthly and annual toggles both showed $99 a month per domain when we checked, so unlike most vendors here there is no meaningful annual discount to chase on this product.

The per-domain wording is the number that matters. One domain is $99. Ten domains is roughly $990 a month before you add a single extra user at $45. For an agency managing ten single-location clients at a few hundred dollars a month each, that structure does not work.

Where it fits a local business, and where it does not

It fits a local business that is already a Semrush customer and wants AI visibility inside the tool it already uses. In that case $99 a month for daily tracking on 25 prompts across four engines is defensible, particularly because prompt research helps you pick the right 25.

Where it does not fit:

• $99 a month for one location is more than twice what most single-location businesses budget for one marketing subscription, and it is the entry price, not a mid tier.
• Twenty-five prompts is a small local set. Four services across three neighbourhoods with two phrasings each is 24 prompts, leaving you one spare.
• Per-domain pricing punishes agencies. This is the single most common complaint about the product and the maths above is why.
• Extra users cost from $45 a month each. A two-person shop is at $144 before reporting add-ons.
• The prompts are yours to write. Prompt research helps, but nothing generates a local question set from your city and category.
• It reports and audits, it does not repair. The AI readiness site audit flags problems. It does not hand your web person a block of markup and then confirm you published it.

What AnswerFix does differently

• Free to start, $39 a month after that, for one location with 25 questions re-checked weekly.
• Questions generated from your city and category, so there is no prompt design step and no research subscription needed to do it well.
• Named local competitors from the engine's own answer, rather than a competitor list you maintain.
• The full answer text on the free report, so you can read the sentence that recommended somebody else.
• Thirteen website checks every run, covering structured data, AI crawler access, answerable content and entity clarity.
• One complete fix, free, with the code, platform-specific instructions, and an explicit note of any placeholder you must fill with your own real facts.
• A re-check that verifies the fix landed, about ten seconds after you publish.

Where Semrush is ahead, and it is not close: prompt research backed by an enormous query dataset, the ability to run AI visibility reports on any domain, four engines to our three including Google AI, a full SEO platform behind it, an API, and reporting integrations with Google Analytics and Search Console.

Semrush AI Visibility and AnswerFix, side by side

When to choose Semrush instead of us

• You already pay for Semrush. Adding AI Visibility keeps one vendor, one login and one data model. Introducing a second tool to answer a related question has a real coordination cost.
• You need prompt research. Working out which questions people actually ask is the hardest part of AI visibility, and Semrush is the best-equipped vendor here to answer it.
• You want to research competitors' AI visibility. Running reports on any domain is a capability we do not have.
• You need Google AI coverage. Semrush covers Google AI surfaces. We do not, and our methodology page explains why we have not added AI Overviews.
• You need Google Analytics and Search Console in the same report. The Base and Pro Report add-ons pull those together for $10 and $20 a month. We have no integrations.
• Your work is national or ecommerce. Per-domain pricing is fine when you have one domain and no cities, and the platform depth then works in your favour.

Choose AnswerFix if you are one local business, you are not already a Semrush customer, and $99 a month plus $45 a seat is not a realistic line item. Run the free score first to see whether you have a problem worth paying anyone to solve.